China's biggest shopping day is Snow white and the seven dwarfs porn moviecoming up this month, and Amazon's biggest rival is recruiting the celebrities it needs to capitalize on the event.
The Chinese e-commerce giant Alibaba said Tuesday that former Los Angeles Laker Kobe Bryant and the band OneRepublic would join the company's "global ambassador" Katy Perry at a gala Nov. 10.
The gala will take place in Shenzhen the night before Singles' Day, a kind of Valentines' Day when people buy gifts for themselves. Alibaba popularized the shopping event as its Global Shopping Festival. This is the second year the company has put on a gala to promote the e-commerce event.
Alibaba announced that Katy Perry would perform at the gala last month, and added Bryant and OneRepublic to the roster Tuesday. Beth Behrs, an actress on the CBS sitcom "2 Broke Girls," which is popular in China, will be at the gala, too. Alibaba said it would tease more celebrity guests in the coming weeks.
The gala is broadcast on TV over four hours and attracted 100 million viewers last year, Alibaba said.
SEE ALSO: Alibaba fires 4 employees for hacking system and hoarding mooncakesAlibaba is Amazon's biggest rival worldwide, and Amazon doesn't really have anything comparable to this.
Amazon announced last week it would launch a version of Amazon Prime in China in an effort to compete more aggressively with Alibaba there. Amazon also announced on Tuesday that it had already started its "Black Friday" deals, meaning Christmas shopping in the U.S. is now effectively two months long.
The US tech giant might need to get Katy Perry, too.
Topics Amazon
(Editor: {typename type="name"/})
Creators talk accessibility and building inclusive spaces at VidCon 2025
Xiaomi's self
Xiaomi reportedly in talks with Brilliance, Chery over EV manufacturing · TechNode
Tencent Games launches High Energy Heroes, a rebranded Apex Legends · TechNode
AI models don’t understand Gen Alpha slang
Clean energy projects soared in 2016 as solar and wind got cheaper
Global investment in clean energy fell in 2016 -- and that's largely a good thing.The world spent le
...[Details]
Huawei aims for 70 million smartphone shipments in 2024 · TechNode
Huawei aims to ship between 60 to 70 million smartphones in 2024, according to sources familiar with
...[Details]
Multiple car owners of models made by China’s WM Motor have recently found that a number of in-car f
...[Details]
JD emphasizes “genuinely low prices” ahead of Singles Day · TechNode
Chinese e-commerce giant JD said on Thursday that it boasts 1.5 times the number of participating me
...[Details]
Best Ninja deal: Save $50 on the FrostVault 45QT cooler
SAVE $50:As of June 20, the Ninja FrostVault 45QT cooler is on sale for $249.99 at Amazon. This is 1
...[Details]
Tencent Games launches High Energy Heroes, a rebranded Apex Legends · TechNode
On Thursday, LightSpeed Studios, a subsidiary of the Chinese game publisher Tencent Games, released
...[Details]
Chinese liquor maker Anhui Gujing partners with Baxy to launch baijiu
Anhui Gujing, a time-honored baijiu brand in China, plans to launch a co-branded ice cream with ice
...[Details]
Temu has caught up with rival Shein in single
Temu’s monthly sales in the US nearly surpassed Shein’s in September, according to a Tuesday r
...[Details]
Waymo stopped Los Angeles man from stealing a driverless car
Waymo, the ride-hailing app that operates driverless cars and is owned by Google parent company Alph
...[Details]
BYD opens first Yangwang store, secures 4,000 orders: report · TechNode
BYD has recently opened its first retail location dedicated to the premium Yangwang marque in Shangh
...[Details]
Golden State Warriors vs. Los Angeles Lakers 2025 livestream: Watch NBA online
Chinese government looks to establish metaverse industry standards · TechNode
接受PR>=1、BR>=1，流量相当，内容相关类链接。