With tiny cooking a bona fide internet phenomenon,Bhasad (2022) Hindi Web Series this new commercial from Singapore Airlines is right on the money.
The video shows the preparation of several global dishes, and involves tiny grills, skewers, chopping boards and incredibly steady hands to put it all together.
The dishes were prepared by Japanese miniature food artist, Yukiko Hasada. For the ad, she prepped grilled satay skewers, which needed to be fanned over charcoal. She even managed to achieve the perfect sear on her beef fillet in its miniaturised state.
At the end of the prep work, the little dishes are plated to perfection, right next to larger identical versions.
The ad follows last year's 1:20 scale papercraft model of a Singapore Airlines plane. Both videos were produced by its creative agency, Dentsu Mobius.
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