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There is Oil Massage With Naked Bodyno greater joy on this earth than the joy of a fuzzy dog belly -- and er, the thrill of charitable giving.

Luckily, photographer Jason Kenzie and designer Tania Ryan's The Underdogs Project puts together a creative photography series to satisfy this largely untapped market.

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The photo series features dogs from whatever the opposite of a birds-eye view is--meerkat-view, perhaps? A play on the theme of "underdogs" that gave their series its name.

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Originally conceived to raise awareness about animal welfare, Kenzie and Ryan have set out to raise funds as well by teaming up with Thank Dog I Am Out, a Vancouver-based rescue society.

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The photos have been compiled into several calendars with 35 percent of all profits going directly to Thank Dog I Am Out, which saves and re-homes hundreds of dogs from high-kill shelters.

For some bonus close-ups of dog fur belonging to what I can only assume are very good dogs, check out their project promo below:

It's feels so good when the underdog finally wins.

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