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【LelleBelle】

China’s ride-hailing giant Didi has recently set up a travel-related company,LelleBelle according to the corporate database Qichacha. The move indicates the company’s focus on tourism, as the new firm covers a wide range of businesses, including ticketing agency and mini-bus leasing business services to tourism project consulting. Established on Feb. 2, Tianjin Yingkesong Technology Co. is wholly-owned by Beijing Xiaoju Technology Co., which operates the taxi-hailing service Didi, with a registered capital of RMB 10 million. [Qichacha, in Chinese]

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