【the ascendence of eroticism】

Who needs to eat a burger IRL when you can the ascendence of eroticismjust taste it virtually?

McDonald's Japan has released a 4D "Star Trek" movie in promotion of its newest creation, the Yakki burger.

SEE ALSO: McDonald’s Japan takes burgers so seriously it's holding a full-blown election for them

The Yakki burger is a pork-based burger with ginger and soy-sauce based Japanese sauce.

Since audiences couldn't actually eat the burger during the film, they got the next best thing -- a virtual eating experience, or the fourth dimension in 4D.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This included having water sprayed at their faces to signify the juicy pork patty popping out of the screen, and getting a whiff of its salt, ginger and black pepper seasoning in the cinema.

In the movie, audiences follow Spock, Kirk and Uhura doppelgängers as they "explore" a new planet -- made entirely of the Yakki burger.

The crew travels through crisp pieces of lettuce, a sizzling piece of pork patty and rings of a perfectly cut before finally getting a bite of the burger.

Original image has been replaced. Credit: Mashable

The Star Trekfranchise enjoyed a popular reception in Japan when came out last year.

Even by McDonald's Japan's usual marketing standards, this campaign is pretty out of this world.

---

Featured Video For You

---

’Star Trek’ becomes an 8-bit space shooter in this animated short

---

Topics Star Trek

(Editor: {typename type="name"/})