【1990 Archives】

Ken Bone may still990 Archivestorn on who to vote for this November, but he seems to be having a much easier time deciding which brands he'd like cutting him checks.

The famous undecided voter, whose flashy red sweater and unassuming charm propelled him to viral celebrity at last Sunday's presidential debate, served as the face of Uber's launch of a new mid-tier luxury option in St. Louis on Thursday.

"Everyone wants to know if I've decided ... and I have," Bone wrote on his Twitter account, which now boasts more than 200,000 followers. "uberSELECT helps you ride in style like me."

The Illinois coal plant operator has been living out the spoils of internet meme-dom this week with media appearances on Jimmy Kimmel and CNN, free publicity gifts from Google and other companies and even a standing invitation to smoke weed with Snoop Dogg (Bone says he's a fan, but his job drug tests).

He's even rolling out his own T-shirt line with his face stylized like a Barack Obama "Hope" poster.

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All this marketing buzz is of course new to Bone.

"I'm not the kind of guy that endorses products," he told Mashablein an earlier interview. "But that's so nice and welcome."

Bone has no illusions about the fleeting nature of viral crazes -- but he plans to cash out as much as possible before he fades into public memory.

“It’s gonna be back to work tomorrow night on night shift,” he told the Washington Post. “But I’ll be taking the time to hopefully tweet out to all my new followers and try to reiterate to them their voice matters.”

Update Thurs. 12:30 p.m. PST:

Ken Bone may need a better agent. Uber was apparently able to lock down his endorsement with nothing more than a measly free ride.

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